The corporate arena is challenging, as corporate fashion evolves constantly. What is appropriate for women and men, when is a suit and tie required? Corporate fashion is becoming more social, less about what to wear and more about what looks work in different settings and situations. We’ve worked with corporate clients in construction, property, mining, professional services, manufacturing and more.
Corporate businesses have a lot of different issues to consider when creating a uniform. Will it be compulsory? For staff who may not be used to wearing a uniform, getting buy-in is essential. Will it be worn by all members of staff? If not, who wears a uniform and who doesn’t? Will it be a head-to-toe uniform, or just branded shirts? Then you face the challenge of deciphering just what ‘corporate apparel’ means these days. It’s an area that changes rapidly so it’s important to create a dress standard that is stylish and contemporary, and suits prevailing corporate expectations.
Many different industries operate within the corporate space, and they all require different approaches to team branding. For example, the uniform requirements of a property agency are not the same as those of a corporate accounting firm. One will need a product range and a look to suit spending a lot of the work day in the car, meeting people off-site and operating business-to-consumer, while the other is dealing with other business people directly and spending most of their time in an air-conditioned office. So the strategy requires first asking when and where staff will be wearing the uniform, then selecting a product line that suits that environment. A company may have several looks and product lines within their range – consistency is achieved through colour theming and customising elements to match the brand.
Our experience in the corporate sector is vast, and we cater for everything from traditional corporate shirts to chinos and polos. We have created complete looks for companies like Dunk Insurance and Freehills, taking them right through the working week with formal suiting and casual attire, as well as working with clients including FKG, Tomkins, Seymour Whyte on specific branded pieces. See more case studies here or view our gallery for inspiration.
Let’s change the way we look at uniforms. They don’t all have to be the same for everyone. Here’s what a modern day uniform selection looks like. It’s all about keeping staff style in-line with dress codes. It’s the navy hues that ties their look in as a team. #navyblue #youruniformyourstyle #fridaystyle
